{"title":"Joico","description":"","products":[{"product_id":"joico-blonde-life-brilliant-tone-violet-smoothing-foam-200ml","title":"Joico Blonde Life Brilliant Tone Violet Smoothing Foam 200ml","description":"\u003cp data-mce-fragment=\"1\"\u003eThe\u003cstrong data-mce-fragment=\"1\"\u003e Joico Blonde Life Brilliant Tone Violet Smoothing Foam\u003c\/strong\u003e prevents unwanted yellow and brass stitches and leaves blond hair radiantly cool. The foam leaves no residue and the hair remains soft and handy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Joico Blonde Life products all contain the Bio-Advanced Peptide Complex (Brightening Shampoo, Conditioner and Masque additionally contain the Quadramine Complex). This is composed of a replica of hair-identical peptides, which have a protective and simultaneously regenerating effect.\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47168778830134,"sku":"","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Blonde-Life-Foam.jpg?v=1696355527"},{"product_id":"joico-k-pak-color-therapy-luster-lock-140ml","title":"Original Joico K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment 140ml","description":"\u003cp\u003e\u003cspan size=\"4\" style=\"font-family: Arial;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: Arial;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: arial, sans, sans-serif;\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Restore radiant, healthy-looking hair with the K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment from Joico. Harnessing the powers of deeply nourishing Manketti and Argan Oils, the restorative formula can be used to add mirror-like shine to dull locks, or as a pre-shampoo treatment for intense repair and protection.\\n\\nIdeal for colour-treated hair, from blondes to brunettes and lowlights to highlights, its unique QuadraBond Peptide Complex seals the hair's outer layer to lock in colour vibrancy, whilst a luxurious blend of Silk, Soy and Seaweed Extract shield against heat styling damage. Expect hydrated, revitalised locks with a smooth, glossy finish.\\n\\nPRODUCT DETAILS\\n\\nDirections:        \\nApply to dry hair as a pre-shampoo treatment for an extra boost of repair and protection. Or treat clean, damp hair to a dollop of Luster Lock, then rinse, dry, and style as usual. Perfect for fine or thick hair.\\n\\nBe careful of non-authentic products \u0026amp; product diversion when purchasing beauty and hair care items.\\n\\nConsumers: Remember that professional products found in unauthorized locations cannot and will not be guaranteed by the manufacturers and that formulas could have been tampered with and the product performance will likely pale in comparison. Do not purchase professional salon products from any source other than a professional salons or authorised stockists.\\n \\nWe retail ONLY products from the manufacturer. Your purchase is safe with us!\u0026quot;}\" data-sheets-userformat='{\"2\":2561,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":0}}' data-mce-fragment=\"1\"\u003eRestore radiant, healthy-looking hair with the K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment from Joico. Harnessing the powers of deeply nourishing Manketti and Argan Oils, the restorative formula can be used to add mirror-like shine to dull locks, or as a pre-shampoo treatment for intense repair and protection.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIdeal for colour-treated hair, from blondes to brunettes and lowlights to highlights, its unique QuadraBond Peptide Complex seals the hair's outer layer to lock in colour vibrancy, whilst a luxurious blend of Silk, Soy and Seaweed Extract shield against heat styling damage. Expect hydrated, revitalised locks with a smooth, glossy finish.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDirections: \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eApply to dry hair as a pre-shampoo treatment for an extra boost of repair and protection. Or treat clean, damp hair to a dollop of Luster Lock, then rinse, dry, and style as usual. Perfect for fine or thick hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47169055097142,"sku":"","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico_k_pak_color_therapy_luster_lock_140ml.webp?v=1696357101"},{"product_id":"joico-cliniscalp-balancing-scalp-nourish-for-natural-hair-300ml","title":"JOICO Cliniscalp Balancing Scalp Nourish for Natural Hair 300ml","description":"\u003cp\u003eJOICO Cliniscalp Balancing Scalp Nourish for Natural Hair moisturises, balances and protects the scalp, helping to create an optimal scalp environment for healthier, fuller and thicker-looking hair.\u003c\/p\u003e\n\u003cp\u003eContains:\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003eSunflower Oil, Rosemary Oil \u0026amp; Ivy Extract\u003c\/b\u003e - help intensely moisturise the scalp and hair and protect against damaging environmental aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGinseng \u0026amp; Hops\u003c\/b\u003e - nourish and improve the condition of the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePeppermint Leaf Oil\u003c\/b\u003e - helps to create an optimal environment for the scalp.\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47465099395382,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_nourish_300ml.jpg?v=1700136813"},{"product_id":"joico-cliniscalp-balancing-scalp-nourish-for-natural-hair-1000ml","title":"JOICO Cliniscalp Balancing Scalp Nourish for Natural Hair 1000ml","description":"\u003cp\u003eJOICO Cliniscalp Balancing Scalp Nourish for Natural Hair moisturises, balances and protects the scalp, helping to create an optimal scalp environment for healthier, fuller and thicker-looking hair.\u003c\/p\u003e\n\u003cp\u003eContains:\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003eSunflower Oil, Rosemary Oil \u0026amp; Ivy Extract\u003c\/b\u003e - help intensely moisturise the scalp and hair and protect against damaging environmental aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGinseng \u0026amp; Hops\u003c\/b\u003e - nourish and improve the condition of the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePeppermint Leaf Oil\u003c\/b\u003e - helps to create an optimal environment for the scalp.\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47465114599734,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_nourish_1L.jpg?v=1700137080"},{"product_id":"joico-cliniscalp-purifying-scalp-cleanse-for-natural-hair-1000ml","title":"JOICO Cliniscalp Purifying Scalp Cleanse for Natural Hair 1000ml","description":"\u003cp data-mce-fragment=\"1\"\u003ePrevent premature hair loss whilst cleansing your scalp with Joico Cliniscalp Purifying Scalp Cleanse - Natural Hair. Specially formulated to create an optimal scalp environment, it will leave your hair looking thicker and healthier.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEnriched an expert blend of balm mint, nettle extract, sunflower seed extract and vitamin B6, it will gently remove excess oils and residues, whilst nourishing and stimulating your scalp to promote healthy and lustrous hair growth.\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47465152676150,"sku":"","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_cleanse1L.jpg?v=1700137795"},{"product_id":"joico-cliniscalp-purifying-scalp-cleanse-for-chemically-treated-hair-1000ml","title":"JOICO Cliniscalp Purifying Scalp Cleanse for Chemically Treated Hair 1000ml","description":"\u003cp\u003eJoico Cliniscalp Purifying Scalp Cleanse for Chemically Treated Hair will gently remove excess oils and residues from your hair and scalp, whilst creating an optimal scalp environment that will leave your colour treated hair looking fuller and thicker, preventing thinning and premature hair loss.\u003c\/p\u003e\n\u003cp\u003eEnriched with an expert blend of aloe vera leaf extract, mint balm extract, nettle extract and vitamins A and E, it will nourish and fortify your hair and scalp to encourage hair growth\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47465253011766,"sku":"","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_cleanse_chem_1000ml.jpg?v=1700139620"},{"product_id":"joico-cliniscalp-balancing-scalp-nourish-for-chemically-treated-hair-1000ml","title":"JOICO Cliniscalp Balancing Scalp Nourish for Chemically Treated Hair 1000ml","description":"\u003cp\u003eJOICO Cliniscalp Balancing Scalp Nourish for Chemically Treated Hair moisturises, balances and protects the scalp, helping to create an optimal scalp environment for healthier, fuller and thicker-looking hair.\u003c\/p\u003e\n\u003cp\u003eContains:\u003c\/p\u003e\n\u003cli\u003e\n\u003cb\u003eSunflower Oil, Rosemary Oil \u0026amp; Ivy Extract\u003c\/b\u003e - help intensely moisturise the scalp and hair and protect against damaging environmental aggressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGinseng \u0026amp; Hops\u003c\/b\u003e - nourish and improve the condition of the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePeppermint Leaf Oil\u003c\/b\u003e - helps to create an optimal environment for the scalp.\u003c\/li\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":47465380905270,"sku":"","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_nourish_chem_1l.jpg?v=1700141049"},{"product_id":"joico-blonde-life-violet-shampoo-300ml","title":"Joico Blonde Life Violet Shampoo 300ml","description":"\u003cp\u003eYou’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS\/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.\u003c\/p\u003e\n\u003cp\u003eInstantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair\u003c\/p\u003e\n\u003cp\u003eDirections: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466569883958,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Blonde-Life-Violet-Shampoo-300ml.jpg?v=1721915283"},{"product_id":"joico-blonde-life-violet-conditioner-250ml","title":"Joico Blonde Life Violet Conditioner 250ml","description":"\u003cp\u003eNourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing\u003c\/p\u003e\n\u003cp\u003eInstantly cool brassy tones and brighten cool blonde hair.\u003c\/p\u003e\n\u003cp\u003eHelp maintain healthy-looking hair with brilliant shine\u003c\/p\u003e\n\u003cp\u003eNourish and protect fragile blonde hair\u003c\/p\u003e\n\u003cp\u003eProvides incredible slip and detangling.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466581188918,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/56907-joico-blonde-life-violet-conditioner-250-ml-20200519-072212-big-2x-1401287448.png?v=1721915779"},{"product_id":"joico-blonde-life-brightening-shampoo-300ml","title":"Joico Blonde Life Brightening Shampoo 300ml","description":"\u003cp\u003eTheres nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo a satisfying experience that lifts away dirt and oil, restores hairs optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Hows that for fun?\u003c\/p\u003e\n\u003cp\u003ePerfect choice for:  Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.\u003c\/p\u003e\n\u003cp\u003eThe inside secret:  Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466603471158,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/29973-joico-blonde-life-brightening-shampoo-300-ml-2020-03-19-big-2x-947477943.png?v=1721916081"},{"product_id":"joico-blonde-life-brightening-conditioner-250ml","title":"Joico Blonde Life Brightening Conditioner 250ml","description":"\u003cp\u003eForget those dense, overly heavy moisturizing treatments designed for bleach blondes. We have teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.\u003c\/p\u003e\n\u003cp\u003ePerfect choice for:  Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.\u003c\/p\u003e\n\u003cp\u003eThe inside secret:  Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466619003190,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-blonde-life-brightening-conditioner-250ml_1-453469972.jpg?v=1721916297"},{"product_id":"joico-k-pak-reconstructing-conditioner-250ml","title":"Joico K-Pak Reconstructing Conditioner 250ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eRevive damaged tresses with Joico’s reconstructing conditioner. The replenishing treatment supercharges strands with its hair-loving properties, fighting dryness and breakages for supple, resilient results.\u003c\/p\u003e\n\u003cp\u003ePowered by a blend of fortifying ingredients, the intricate formula helps restore a healthy-looking quality to stressed locks. The brand’s SmartRelease Technology features a fusion of Rosehip Oil, Keratin and Arginine, helping to smooth the cuticle and nourish follicles for a strong, glossy mane.\u003c\/p\u003e\n\u003cp\u003eDesigned to take a precise and effective approach, the conditioner wraps every strand in a quenching veil of moisture. The treatment is perfect for breakage-prone strands, helping to alleviate the look of split ends while resisting future snaps. Expect durable, shiny locks from root to tip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466644103478,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/k-pak-reconstructing-conditioner-250ml-p18092-35808_image-3071479569.jpg?v=1721916605"},{"product_id":"joico-k-pak-reconstructing-shampoo-300ml","title":"Joico K-Pak Reconstructing Shampoo 300ml","description":"\u003cp\u003eFormulated with Joico's SmartRelease Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens and negates the effect of thermal styling. Keratin replaces lost proteins, Guajava Fruit Extract provides antioxidant protection, and Evening Primrose Oil hydrates and nourishes the hair with essential fatty acids.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466645545270,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joc7447-joico-k-pak-shampoo-repair-damage-300ml-212525589.jpg?v=1721916729"},{"product_id":"joico-k-pak-reconstructing-shampoo-300ml-copy","title":"Joico K-Pak Clarifying Shampoo 300ml","description":"\u003cp\u003eEffectively remove all traces of impurities from your hair with Joico K-Pak Clarifying Shampoo (300ml). Specially formulated for swimmers, people who live in hard water areas and those with heavily-styled hair, this salon-quality shampoo will leave your hair looking and feeling clean and vibrant.Enriched with amino acids, aloe and antioxidant vitamin E, it reconstructs the hair by healing and hydrating areas that have become weakened, as well as protecting the hair from further damage. A wonderful multi-tasker, it also allows for easy combing and improves manageability.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466648199478,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/p026314-joico-k-pak-clarifying-shampoo-300ml-1993764425.jpg?v=1721916887"},{"product_id":"joico-joifull-volumizing-shampoo-300ml","title":"Joico JoiFull Volumizing Shampoo 300ml","description":"\u003cp\u003eIt’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body.\u003c\/p\u003e\n\u003cp\u003eThe ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. RICE PROTEIN Rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fi ne, limp hair. BAMBOO EXTRACT Fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands. SMARTRELEASE TECHNOLOGY Packs our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466651640118,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/074469512329-1000x1000-2870691205.jpg?v=1721917040"},{"product_id":"joico-joifull-volumizing-conditioner-250ml","title":"Joico JoiFull Volumizing Conditioner 250ml","description":"\u003cp\u003eEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel.\u003c\/p\u003e\n\u003cp\u003eIt’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Helps strengthen and nourish hair Leaves strands tangle-free *When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466654261558,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-joifull-volumizing-conditioner-250ml-3886794515.jpg?v=1721917134"},{"product_id":"joico-hydra-splash-hydrating-conditioner-250ml","title":"Joico Hydra Splash Hydrating Conditioner 250ml","description":"\u003cp\u003eForget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.\u003c\/p\u003e\n\u003cp\u003eA unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair down.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466656129334,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Hydra-Splash-Hydrating-Conditioner-For-Fine-Medium-Dry-Hair-250ml-353628782.jpg?v=1721917299"},{"product_id":"joico-hydra-splash-hydrating-shampoo-300ml","title":"Joico Hydra Splash Hydrating Shampoo 300ml","description":"\u003cp\u003eEven fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.\u003c\/p\u003e\n\u003cp\u003eHydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466660389174,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/hydra-splash-shampoo-4073088442.jpg?v=1721917441"},{"product_id":"joico-defy-damage-protective-shampoo-300ml","title":"Joico Defy Damage Protective Shampoo 300ml","description":"\u003cp\u003eHelping your coloured hair to last as long as possible, the Joico Defy Damage Protective Shampoo shields your strands from external aggressors to help lock in that vibrant finish. Luxuriously creamy, the shampoo’s lather gentle lifts away build-ups and impurities to leave your hair and scalp feeling cleansed and refreshed. Never harsh on your skin or cuticles, the shampoo leaves you with silky-smooth results while leaving essential natural oils intact.\u003c\/p\u003e\n\u003cp\u003eFormulated using innovative Smart Release Technology, you’ll be treated to a trio of Arginine, Keratin and Rosehip Oil, all packed together in a liposome for optimal delivery and absorption. Helping to strengthen hair and build resilience, Arginine encourages the renewal of bonds while Keratin supports hair fibres to resist breakage. Rosehip Oil delivers essential moisture and combines with Moringa Seed Oil, which is rich in Zinc, Silica and Vitamins A and E. It’s also filled with antioxidants, working to stave off environmental damage for a healthier-looking result. Finally, a protective Lipid forms a barrier over your mane, acting as the first line of defence against UV rays as well as styling, chemicals and heat.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466700726582,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-defy-damage-protective-shampoo-300ml-Morange-500x500-1074716946.jpg?v=1721918400"},{"product_id":"joico-defy-damage-protective-conditioner-250ml","title":"Joico Defy Damage Protective Conditioner 250ml","description":"\u003cp\u003eFor bond strengthening \u0026amp; color longevity\u003c\/p\u003e\n\u003cp\u003eReplenishes moisture and builds resilience without weighing hair down, leaving strands soft, shiny, and healthy- looking after each use. Helps prevent daily damage \u0026amp; boost vital moisture\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466706723126,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Defy-Damage-Protective-Conditioner-250-ml-669041475.jpg?v=1721918600"},{"product_id":"joico-colorful-anti-fade-conditioner-250ml","title":"Joico Colorful Anti-Fade Conditioner 250ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp class=\"aplus-p2 aplus-module-1-description\"\u003eThis perfectly-balanced daily conditioner fights the fade of fierce hair color by instantly safeguarding color and infusing each strand with nourishing hydration. Powerful, sulfate-free ingredients – like Camellia Oil and Pomegranate Extract -- pack a punch, and prevent color from slipping away for up to 8 weeks, along with pollution protection, shine, softness, and tangle-free hydration.\u003c\/p\u003e\n\u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e\u003cspan class=\"a-text-bold\"\u003eDirections: Apply to clean, damp hair. Leave in one minute; rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466717372726,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/203998-3191161051.jpg?v=1721918781"},{"product_id":"joico-colorful-anti-fade-shampoo-300ml","title":"Joico Colorful Anti-Fade Shampoo 300ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp class=\"aplus-p2 aplus-module-1-description\"\u003ePreserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.\u003c\/p\u003e\n\u003cp class=\"aplus-p2 aplus-module-1-description\"\u003e\u003cspan class=\"a-text-bold\"\u003eDirections: Apply to wet hair, lather, rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466730807606,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/F2D_800-2888074063.jpg?v=1721918924"},{"product_id":"joico-moisture-recovery-moisturizing-shampoo-300ml","title":"Joico Moisture Recovery Moisturizing Shampoo 300ml","description":"\u003cp\u003eWhen your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.\u003c\/p\u003e\n\u003cp\u003eGently cleanses hair without stripping vital moisture Helps replenish loss moisture Restores smoothness \u0026amp; elasticity.\u003c\/p\u003e\n\u003cp\u003eHYDRAMINE SEA COMPLEX A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae – deeply hydrates hair and helps restore hair's hydrolipidic barrier to prevent dehydration.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466746241334,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico_moistrure_recovery_shampoo-2152640828.jpg?v=1721919064"},{"product_id":"joico-moisture-recovery-moisturizing-conditioner-250ml","title":"Joico Moisture Recovery Moisturizing Conditioner 250ml","description":"\u003cp\u003eIt only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.\u003c\/p\u003e\n\u003cp\u003eEasily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine.\u003c\/p\u003e\n\u003cp\u003eHYDRAMINE SEA COMPLEX A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae –help restore hair’s hydrolipidic barrier and prevent dehydration.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466757906742,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-moisture-recovery-conditioner-250ml-502170854.jpg?v=1721919254"},{"product_id":"joico-youth-lock-conditioner-250ml","title":"Joico Youth Lock Conditioner 250ml","description":"\u003cp\u003eThe future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466772324662,"sku":null,"price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/YouthlockConditioner-4229099044.png?v=1721919386"},{"product_id":"joico-curl-cleansing-shampoo-50ml","title":"Joico Curl Cleansing Sulfate-Free Shampoo 50ml","description":"\u003cp\u003eA blend of natural oils, reconstructive proteins and defining polymers Enriched with Curl Repair Technology Create stronger, bouncier, healthier looking curls.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466783695158,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/jioco_023-3274576375.jpg?v=1721921288"},{"product_id":"joico-curl-nourished-conditioner-50ml","title":"Joico Curl Nourished Conditioner 50ml","description":"\u003cp\u003eConditioner to repair \u0026amp; replenish curls. A blend of natural oils, reconstructive proteins and defining polymers Enriched with Curl Repair Technology Create stronger, bouncier, healthier looking curls.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466806305078,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/jioco_024-719109530.jpg?v=1721920154"},{"product_id":"joico-curl-perfected-curl-correcting-milk-50ml","title":"Joico Curl Perfected Curl Correcting Milk 50ml","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eCurl correcting milk to balance, seal and control frizz\u003c\/span\u003e. Enriched with curl repair technology to create stronger, bouncier, healthier looking curls. \u003cspan class=\"a-list-item\"\u003eA blend of natural oils, reconstructive proteins and defining polymers.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466812399926,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-curl-perfected-curl-correcting-milk-50ml-2-272273787.webp?v=1721920311"},{"product_id":"joico-curl-refreshed-reanimating-mist-50ml","title":"Joico Curl Refreshed Reanimating Mist 50ml","description":"\u003cp\u003eReanimating mist to revive lifeless curls. Enriched with curl repair technology to create stronger, bouncier, healthier looking curls. Restores bounce and definition between washes.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466820657462,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Curl-Refreshed-Reanimating-Mist-for-Curls-1-7-oz_9b72e84c-8ddc-448f-91da-75a630023626_1.0bd7a6b20fd11573b505643071e0c6a4-843293637.jpg?v=1721920511"},{"product_id":"joico-k-pak-reconstructor-deep-penetrating-treatment-150ml","title":"Joico K-Pak Reconstructor Deep-Penetrating Treatment 150ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eProvide your hair with an intensive treatment with Joico K-Pak Liquid Reconstructor for Fine, Damaged Hair. This leave-in reconstructive liquid protein spray offers your fine hair strength, shine and support without adding weight.\u003c\/p\u003e\n\u003cp\u003eRestoring vitality, strength and elasticity, K-Pak Liquid Reconstructor for Fine, Damaged Hair has been clinically proven to show benefits equal to Deep-Penetrating Reconstructor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466833994038,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-k-pak-reconstructor-deep-penetrating-treatment-150-ml-1009-542-0150_1-3428877982.jpg?v=1721920942"},{"product_id":"joico-k-pak-color-therapy-luster-lock-200ml","title":"Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine \u0026 Protect Spray 200ml","description":"\u003cp\u003eSimultaneously strengthen and shield locks from harmful heat damage with the Suitable for all hair types, colours, textures and lengths, the formula allows you to feel the joy of instant, tension-free wet combing as it swiftly detangles knots and coats tresses in protection against UV and heat-styling damage. Expect stronger, healthier strands that shine with vibrancy.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eSMART RELEASE TECHNOLOGY: one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. \u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466897924406,"sku":null,"price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-k-pak-color-therapy-luster-lock-spray-200ml-4102981393.jpg?v=1721922418"},{"product_id":"joico-blonde-life-brilliant-glow-100ml","title":"Joico Blonde Life Brilliant Glow 100ml","description":"\u003cp\u003eGet ready for that crystal-clear shine and softness! Just a single application of Blonde Life Brilliant Glow Brightening Oil instantly increases the radiance of even the lightest blonde hair whilst nourishing and protecting each delicate strand.\u003c\/p\u003e\n\u003cp\u003eThe shine-boosting properties of this lustrous Blonde Life formula work a double shift - sealing in moisture, leaving frizz behind. \u003c\/p\u003e\n\u003cp\u003eApply 1-2 pumps to damp or dry hair. Style as usual. \u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466905166134,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-blonde-life-brilliant-glow-brightening-oil-100ml_1-959640527.jpg?v=1721922587"},{"product_id":"joico-joifull-volumizing-styler-100ml","title":"Joico JoiFull Volumizing Styler 100ml","description":"\u003cp\u003eIt’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Easily add lasting lift and body without leaving hair stiff and crunchy Long-lasting humidity protection Protects from thermal damage for up to 450°F\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466915127606,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-joifull-volumizing-styler-100ml-2446916094.jpg?v=1721922818"},{"product_id":"joico-youth-lock-blowout-creme-177ml","title":"Joico Youth Lock Blowout Creme 177ml","description":"\u003cp\u003eWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Cre`me steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466925875510,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-youth-lock-blowout-creme-700x700-3320523936.png?v=1721922976"},{"product_id":"joico-youth-lock-treatment-masque150ml","title":"Joico Youth Lock Treatment Masque 150ml","description":"\u003cp\u003eYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466931904822,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico_Youth_Lock_Treatment_Masque_150ml__23484-2190811605.jpg?v=1721923090"},{"product_id":"joico-hydra-splash-hydrating-gelee-masque-150ml","title":"Joico Hydra Splash Hydrating Gelee Masque 150ml","description":"\u003cp\u003eA unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, dry, parched hair.\u003c\/p\u003e\n\u003cp\u003eHydraSplash gives fine-to-medium hair the hydration it needs and nourishes strands with a gentle touch. 24-hour hydration* Hair looks replenished, shiny, and healthy after just one use Won’t weigh hair down *When using HydraSplash Shampoo, Conditioner, and Leave-in, or HydraSplash Shampoo and Gelée Masque.\u003c\/p\u003e\n\u003cp\u003eCOCONUT WATER A natural hydrator rich in Vitamins A, C, and E, plus a great source of electrolytes–helps quench dry hair while leaving it feeling light, bouncy, and healthy.\u003c\/p\u003e\n\u003cp\u003eSEA KELP Packed full of vitamins and minerals–helps provide targeted moisture and vital nutrients for healthier looking hair.\u003c\/p\u003e\n\u003cp\u003eSMARTRELEASE TECHNOLOGY One-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466950058294,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Hydra-Splash-Hydrating-Gelee-Masque-For-Fine-Medium-Dry-Hair-150ml-3202672710.jpg?v=1721923364"},{"product_id":"joico-hydra-splash-replenishing-leave-in-100ml","title":"Joico Hydra Splash Replenishing Leave-In 100ml","description":"\u003cp\u003ePerfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.\u003c\/p\u003e\n\u003cp\u003eInstant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair. Boosts softness and shine Reduces frizz Won’t weigh fine strands down.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466954187062,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Hydra-Splash-Replenishing-Leave-In-For-Fine-Medium-Dry-Hair-100ml-2126100859.jpg?v=1721923528"},{"product_id":"joico-defy-damage-protective-shield-100ml","title":"Joico Defy Damage Protective Shield 100ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eThe Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.\u003c\/p\u003e\n\u003cp\u003eBuilding a defence against daily aggressors, the pre-styling formula helps to prevent damage and colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling and is left feeling soft, shiny and fortified.\u003c\/p\u003e\n\u003cp\u003e*\u003cem\u003eAgainst combing breakage on clean, damaged hair.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466959298870,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/defy-damage-protective-shield-100ml-p13837-23233_image-2805787472.jpg?v=1721923671"},{"product_id":"joico-defy-damage-sleepover-overnight-nourishing-treatment-100ml","title":"Joico Defy Damage Sleepover Overnight Nourishing Treatment 100ml","description":"\u003cdiv class=\"pd-region\" data-pd-target=\"\" id=\"ctl00_Content_zneContent5_ctl04_ctl02\"\u003e\n\u003cdiv data-pd-variation-render=\"\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eRise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that  delivers softer, shinier, visibly healthier hair by morning\u003cbr\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466962247990,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/B067931_1-3198122413.jpg?v=1721923785"},{"product_id":"joico-dream-blowout-thermal-protection-creme-200ml","title":"Joico Dream Blowout Thermal Protection Creme 200ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003eGet the long-lasting blowout of your dreams – enviable hair that feels clean and nourished. Provides heat protection up to 450°F (232°C)\u003c\/p\u003e\n\u003cp\u003eReduces breakage by over 75%*\u003c\/p\u003e\n\u003cp\u003eControls frizz and static\u003c\/p\u003e\n\u003cp\u003eUp to 50% faster drying time\u003c\/p\u003e\n\u003cp\u003eLong-lasting results with protection against humidity\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466965983542,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/112fea9a650242ac110003__94465.1581898637.1280.1280-697938884.png?v=1721924026"},{"product_id":"joico-moisture-recovery-treatment-balm-250ml","title":"Joico Moisture Recovery Treatment Balm 250ml","description":"\u003cp\u003eFive minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.\u003c\/p\u003e\n\u003cp\u003eReplenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement.\u003c\/p\u003e\n\u003cp\u003eMURUMURU, OLIVE AND SHEA BUTTERS Deeply nourish and condition dry, coarse\/ thick hair, and help increase strength.\u003c\/p\u003e\n\u003cp\u003eHYDRAMINE SEA COMPLEX A blend of unique natural moisturizing elements from the ocean; Sea Kelp, Seawater Nutrients, and Brown Algae – help restore hair’s hydrolipidic barrier and prevent dehydration.\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":49466979778870,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/5629-1103035897.jpg?v=1721924213"},{"product_id":"joico-cliniscalp-3-step-trial-pack-natural-hair-early-stages-of-thinning","title":"JOICO Cliniscalp 3-Step Trial Pack - Natural Hair - Early Stages Of Thinning","description":"\u003cp\u003eJOICO Cliniscalp Trial Pack for Natural Hair Early Stages Of Thinning.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eStep 1: Purifying scalp CLEANSE removes DHT and environmental residue that can contribute to hair loss.\u003c\/p\u003e\n\u003cp\u003eStep 2: Balancing scalp NOURISH moisturizes and protects the scalp to improve its condition.\u003c\/p\u003e\n\u003cp\u003eStep 3: Stimulating scalp TREAT for early stages of thinning helps accelerate scalp respiration, nourish hair follicles, remove DHT and prevent environmental residue buildup on the scalp.\u003c\/p\u003e\n\u003cp\u003ePack for natural hair contains -\u003c\/p\u003e\n\u003cp\u003eJOICO Cliniscalp Purifying scalp CLEANSE 100ml \u003c\/p\u003e\n\u003cp\u003eJOICO Cliniscalp Balancing scalp NOURISH 100ml\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eJOICO Cliniscalp Stimulating scalp TREAT 50ml\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55042251719034,"sku":"","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/cliniscalp_trial_natural_early.jpg?v=1739298520"},{"product_id":"joico-hair-shake-liquid-to-powder-texturizing-finisher-150ml","title":"Joico Hair Shake Liquid to Powder Texturizing Finisher 150ml","description":"\u003cp\u003eA unique liquid to powder texturiser, perfect for refreshing the hair and adding volume.\u003cbr\u003e \u003cbr\u003eFormulated with bio-advanced peptide and quadramine complex, it instantly absorbs excess oil, boosts volume and controls humidity to ensure your style looks fresh and stays in place.\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55077873156474,"sku":"","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Hair-Shake-Liquid-to-Powder-Finishing-Texturizer-150ml-600x600.webp?v=1740310283"},{"product_id":"joico-co-wash-moisture-whipped-cleansing-conditioner-245ml","title":"Joico Co+Wash Moisture Whipped Cleansing Conditioner 245ml","description":"\u003cp\u003eJoico Co+Wash Moisture Whipped Cleansing Conditioner 245ml For Dry Hair\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55178817798522,"sku":"","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/Joico-Co-Wash-Moisture-245ml_f25d9fb6-2a21-4c2a-a6c8-d9377ffdfca0.jpg?v=1742904058"},{"product_id":"joico-k-pak-original-bio-advanced-peptide-shampoo-300ml","title":"Joico K-Pak Original Bio-Advanced Peptide Shampoo 300ml","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: 18.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 11.0pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eRestore your hair to its original fullness with Joico K-PAK shampoo to repair damage \u003c\/span\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: 18.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 11.0pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eThis shampoo begins the reconstruction process for your hair using a cream foundation enriched \u003c\/span\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: 18.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 11.0pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eJoico K-PAK shampoo cares for your hair, gently cleansing while enriching its elasticity, strength and shine \u003c\/span\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: 18.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 11.0pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eEnriched with keratin and amino acids this shampoo fills in damaged areas of the hairs structure \u003c\/span\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; margin-left: 18.0pt; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; mso-bidi-font-size: 11.0pt; font-family: 'Verdana','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;\"\u003eAloe and antioxidant vitamin E protects and hydrates to restore elasticity, strength and shine \u003c\/span\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55263071306106,"sku":null,"price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/k-pak_shampoo_300ml.jpg?v=1744660968"},{"product_id":"joico-scalp-vitality-refreshing-shampoo-300ml","title":"Joico Scalp Vitality Refreshing Shampoo 300ml","description":"\u003cp\u003eGive your scalp the care it deserves with Joico Scalp Vitality Shampoo—a gentle, revitalising formula designed to leave your scalp feeling clean, calm, and refreshed. 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A fresher scalp and hair that feels healthier and more resilient with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves the scalp feeling clean, refreshed, and soothed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePromotes thicker, fuller-feeling hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClinically and dermatologist tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for daily scalp care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eMassage into wet scalp and hair. Rinse thoroughly. Follow with your favourite Joico conditioner or masque on mid-lengths to ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStinging Nettle\u003c\/strong\u003e – Rich in vitamins, supports scalp health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e – A natural emollient that calms and moisturises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePea \u0026amp; Vegetable Proteins\u003c\/strong\u003e – Reinforce and strengthen hair structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHealthy hair starts at the scalp—nourish it with every wash.\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55754880156026,"sku":null,"price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico_scalp_vitality_shampoo_300ml.jpg?v=1755194157"},{"product_id":"joico-scalp-vitality-exfoliating-foaming-scrub-177ml","title":"Joico Scalp Vitality Exfoliating Foaming Scrub 177ml","description":"\u003cp\u003ePurify and refresh your scalp with Joico Scalp Vitality Exfoliating Foaming Scrub, a targeted treatment designed to gently remove oil, sebum, product build-up, and flakes. 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Massage gently, extending to hair lengths if desired. Rinse thoroughly. Follow with your favourite Joico conditioner or masque on mid-lengths to ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStinging Nettle\u003c\/strong\u003e – Vitamin-rich and ideal for scalp care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e – A natural emollient that nourishes and hydrates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePea \u0026amp; Vegetable Proteins\u003c\/strong\u003e – Strengthen and protect hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55754887528826,"sku":null,"price":25.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico_scalp_vitality_scrub_177ml.jpg?v=1755195348"},{"product_id":"joico-scalp-vitality-replenishing-essence-100ml","title":"Joico Scalp Vitality Replenishing Essence 100ml","description":"\u003cp\u003eRestore balance and comfort to dry, itchy scalps with Joico Scalp Vitality Replenishing Essence. This nourishing treatment hydrates and soothes while supporting the scalp’s natural microbiome, the vital barrier that protects against environmental irritants and pollution. Clinically and dermatologist tested, it helps reduce itchiness and promotes a calm, healthy scalp environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates and nourishes dry scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoothes irritation and reduces itchiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a balanced scalp microbiome for stronger barrier function\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for use on damp or dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClinically and dermatologist tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply directly to the scalp and massage gently. Use on damp or dry hair as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStinging Nettle\u003c\/strong\u003e – Vitamin-rich plant known for scalp and skin benefits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e – Natural emollient that moisturises and soothes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePea \u0026amp; Vegetable Proteins\u003c\/strong\u003e – Help strengthen and protect hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNourish your scalp daily to promote lasting comfort and healthier hair growth.\u003c\/p\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55754989142394,"sku":null,"price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/scalp-vitality-replenishing-essence-100ml.jpg?v=1755199401"},{"product_id":"joico-k-pak-color-therapy-luster-lock-original-50ml-copy","title":"Original Joico K-Pak Color Therapy Luster Lock Multi-Perfector Spray 50ml","description":"\u003cp\u003e\u003cspan class=\"f6 mid-gray lh-copy lh-title overflow-visible db w_V_DM\" style=\"padding-bottom: 0em; margin-bottom: 0em;\"\u003eOriginal Manketti Oil Formula K-pak color therapy luster lock multi-perfector daily shine \u0026amp; protect spray is a powerful leave-in perfecting spray that fuses the hydrating benefits of exotic oils with a unique damage-control formula. It instantly detangles, softens, and hydrates, leaving color-treated hair healthy, shiny, and strong. Protects against damage during heat styling and is safe to use with heated styling tools.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"blue-marvel.co.uk","offers":[{"title":"Default Title","offer_id":55851235639674,"sku":null,"price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/files\/joico-k-pak-color-therapy-luster-lock-multi-perfector-spray-50ml-750_abddf909-9981-4eec-9030-16fb407151ad.jpg?v=1756918891"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/9954\/8214\/collections\/10.png?v=1788684269","url":"https:\/\/www.blue-marvel.co.uk\/collections\/joico.oembed?page=4","provider":"blue-marvel.co.uk","version":"1.0","type":"link"}